Windmill’s awareness campaign
AI-powered storytelling
The Challenge
Create emotionally resonant visuals to spotlight Windmill’s mission—helping immigrants restart their careers in Canada through affordable loans.
The solution
I crafted over 500 AI-generated images in Midjourney, distilling the poignant question many immigrant families face: “When will you go back to your work, Mom/Dad?” The final billboards depicted children playing with parents, subtly hinting at interrupted careers and hopeful futures.
Impact
The campaign appeared nationwide:
Public transit across Montreal, Toronto, and Calgary
Streetside billboards in major cities
Billy Bishop Airport (Toronto), reaching travelers and donors
Why it worked
By blending AI efficiency with human-centric storytelling, we turned complex struggles into relatable moments—inspiring empathy and action.
