hi, I'm

Sheri Ochoa

I craft intuitive digital experiences that understand people

Foto of Sheri smiling
About me

I’m a trilingual UX/UI and content designer with a psychologist’s curiosity and a tailor’s precision.

I design digital experiences that speak to minds and hearts—where logic meets emotion, and every interaction feels effortless.

For as long as I can remember, I’ve been obsessed with two things: unraveling how our minds shape reality, and crafting beautiful, functional things (whether a user journey that clicks or a tiny cotton shirt for my puppy). Today, I blend these passions to help mission-driven organizations design brands and experiences that resonate deeply—and work flawlessly.

As a child, I hand-sewed my dolls’ outfits, captivated by how fabric could become both art and utility. That love for craftsmanship evolved—first into studying psychology (to decode perception), then into designing digital experiences where every word, pixel, and interaction serves a purpose.

What I do

As a digital experience designer, I bridge psychology and pixels to create work that resonates, guides, and drives impact.

User-centered content design

Strategies and microcopy that feel intuitive—rooted in psychology, user behavior, and inclusivity.

Clarity-First UX/UI Design

Cutting through noise with intuitive layouts and purposeful interactions. Because good design shouldn’t need a manual.

Digital storytelling

Messaging that turns values into action, blending words, visuals, and interaction for seamless journeys.

Scroll to Top